Understanding Your Weekly Report
The Weekly Report from Marketing 360® is a performance report about your business. It’s a high-level insight into the past 7 days of business and marketing data from Marketing 360 – delivered straight to your inbox.
You’ll get this performance report every Wednesday so that you can keep tabs on what’s working and what’s not. Then, when you’re ready to dive in, you can navigate from the email into the full reports in Marketing 360.
The email begins with a quick rundown of the dates covered and easily accessible contact information for your dedicated teammate at Marketing 360 so you can quickly reach out if you have questions about the data you're seeing.
The report is broken down into two sections: Analytics and Platform Activity.
- Analytics examines different pieces of reporting data, such as from Organic (Content), Ads, Social, or other channels.
- Platform Activity looks at the data of non-reporting apps, such as insight from Payments.
Let’s explore what each piece of data means for you.
Analytics
Overall
| Stat | Explanation |
|---|---|
| Impressions | Total number of times your business is rendered in front of a user from all reporting channels: Organic, Social, Ads and Other |
| Clicks/Engagements | Total number of times a user clicks to or engages with your website via all reporting channels: Organic, Social, Ads and Other |
| Website Visits | Total number of times a user visits your website |
| Conversions (goal completions) | Total number of users who complete a conversion goal from all reporting channels: Organic, Social, Ads and Other |
| Leads & Sales Inbox (calls/web forms) | Total number of leads or sales from calls and the web |
Organic
| Stat | Explanation |
|---|---|
| Impressions | Total number of times your organic SERP* listing is rendered in front of a user |
| Clicks/Engagements | Total number of clicks on your listing from an organic SERP |
| Conversions | Total number of users who complete a conversion goal from organic SERP listings |
| Keyword Ranking | Total number of keywords your website is ranking for in the organic SERP |
| Page Ranking | Total number of pages/URLs from your website that are ranking in the organic SERP |
*SERP stands for Search Engine Results Page
Social (Non-Paid)
| Stat | Explanation |
|---|---|
| Clicks/Engagements | Total number of times a user engages with your social posts or visits your website from a social channel |
| Conversions | Total number of users who complete a conversion goal from a social channel |
Ads
| Stat | Explanation |
|---|---|
| Impressions | Total number of times your paid ads are rendered in front of a user |
| Clicks/Engagements | Total number of clicks on your paid ads |
| Conversions | Total number of users who complete a conversion goal from a paid ad |
| Total Spend | Total amount of fuel spent on paid ads |
Direct/Referral/Other
A direct link example is someone who typed in your website URL without clicking a link or using search engines.
A referral link example is someone who clicked a hyperlink to your site from a different website.
"Other" is simply a catch-all for the rest of traffic that accesses your site via a channel that hasn't already been specifically stated. You can use the Source Report in Intelligence: Site Analytics to learn more about the details that may be falling into this report bucket.
| Stat | Explanation |
|---|---|
| Impressions | Total number of times your website rendered from any other channels |
| Clicks/Engagements | Total number of clicks to your site from any other channels |
| Conversions | Total number of users who complete a conversion goal from any other channels |
Platform Activity
Payments
| Stat | Explanation |
|---|---|
| Total Number of Transactions | Total number of transactions that occurred during the time period |
| Total Revenue Generated | Total revenue generated during the time period |
Keep an eye out for these weekly report digests so that you can stay on top of what works and what doesn't. Marketing 360 is here to help your small business grow!
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