The Websites 360® platform includes SEO integration that is built into all of your pages. You can manage your Sitewide SEO details in your Settings dashboard. These settings apply to your entire website.

• Edit site title and description
• Adjust indexing and search settings
• Site verification
• Set a Schema type

To access your sitewide SEO details and settings:

1. Open the Settings tab in your Websites app.
2. Select SEO on the left-hand sidebar.

Edit site title and description

The Website Info section lets you edit how the title and description of your web pages appear in search engine result lists.

The Site title should typically be your business's name. Your Description should describe what you do at your business. Be very direct and concise, entering a sentence or two that is about the length of a tweet. This section is the text that displays in the search engine result page.

Note: The Site title and Description are overridden by the page-level Title Tag and Meta Description. 

Adjust indexing and search settings

The Search settings section allows you to adjust how search engines index the content of your website.

You can enable or disable any of these four options:

• Allow search engines to index website: If you want your website to appear in search engines, then this button must always be turned on.
• Append business name/site title to title tag: This places your site title in front of the Title Tag for every page on your site. For this reason, it is recommended that you use your business name as the site title.
• Include pages not visible in navigation in sitemap.xml: If you have any pages that are not included in your site's navigation, such as a "privacy policy" page, this will ensure that it is added to your sitemap and eligible to appear in search results.
• Allow external canonical URLs: Enabling this option will allow you to set the canonical URL to an external link in the page-level SEO & Sharing settings.

Site verification

This section is where you can paste a verification code from a third-party service. This section is not required to be filled out unless you are provided with a verification code from a third-party.

Set a Schema type

This section is where you can set your Schema type. Schema is a type of structured data markup that allows search engines to interpret the information on your website more accurately. Your Schema type is essentially the broad "category" of your business.

The dropdown includes a full list of available Schema types. If you are unsure of what type to choose, you can browse the full list and their descriptions. Generally, if you do not find a Schema type that matches your business, the Schema types Organization or ProfessionalService are sufficient.