The Insights page lets you view overall stats for a custom time period, up to 15 months in the past. Your campaign and journey data is updated hourly. Subscriber details are updated every 24 hours.

Similar to the Ads Overview, once you select a time period, stats are compared to the previous period of the same length. For example, if you select a 60 day period, performance is compared to the 60 days prior to that time period. This is useful for month on month, quarter on quarter, or year on year reporting.

Setting a Date Range for Insights

Before diving straight into your statistics, it's important to narrow your search to only the relevant dates. To view statistics over a custom date range:

1. Navigate to the Email app, then click Insights at the top of the page.

2. Click the date in the date range box to set your start date, then select your end date. The dates you select will be highlighted in the calendar.

3. Select the statistics to view for that date range using the menu on the left.

Downloading Your Data

Need to see your data outside of Marketing 360®? No problem, you can download it at any time. To download the data on the insights page you're currently viewing as a CSV file, click the  icon near the top right corner of the page.

Understanding Your Stats

Insights are available for regular and A/B campaigns, automation, content, lists, segments, and engagement. Hover your cursor over a metric to see how it is calculated.

To see how all metrics are calculated, refer to the tables below.

Campaigns

In the Campaigns section, you can see how your campaigns are performing overall, as well as compare how each separate campaign is performing. 

Your campaign performance summary is made up of traditional tracking metrics like open rate, click rate, unsubscribe rate, and bounce rate, giving you data to quantify how well your emails are performing and what opportunities there are for improvement.

Each row in the Details performance report includes a campaign. Your campaign metrics determine how the statistics are calculated for the selected time period in Campaigns.

In the CSV download, statistics for both versions of an A/B campaign are included and listed separately.

^* Available in CSV download only.

Automation

In the Automation section, you can see how each email journey is performing. Each row in the Details performance report includes a journey. Your automation metrics determine how the statistics are calculated for journeys that sent an email during the selected time period.

^* Available in CSV download only.

Content

In the Content section, you can see how individual links perform in your emails. Each row in the Detailed performance report includes a link's Call to Action, or CTA. CTA's can include a button label or link text. If the link belongs to an image, the CTA is shown as View image, which can be clicked to see the image. 

You can click on an email's name, below each Call To Action (CTA), to open its full report.

There are a few things to take into account when looking at the content report:

• If you change a CTA or link when you save a new version of a journey email, it will be shown in a new row — the data does not roll over from the old CTA/link.
• We may not be able to retrieve CTAs for journey emails saved before January 2018. In this case, you'll see the following entries:
  • If the CTA of a link is unknown, but its link is unique in the email, it will be shown as N/A.
  • If the CTA of a link is known, and there are unknown CTAs with the same link in the email, their stats will be rolled into the known CTA entry.
  • If there are multiple known CTAs, and at least one unknown CTA all with the same link, their stats will be rolled into an entry named "Multiple".

Your content metrics determine how statistics are calculated for all subscribers who were sent an email during the selected time period.

Lists

In the Lists section, you can see how the lists you've sent to during the selected time period have performed. You can also see how their subscriber count has changed during that time. Subscriber counts are calculated at 0:00UTC each day.

Your lists metrics determine how statistics are calculated for lists that were sent to during the selected time period.

Segments

In the Segments section, track which list segments are responding to your email marketing. You can also see how their subscriber count has changed during that time. Subscriber counts are calculated at 0:00UTC each day.

Engagement

In the Engagement section, track how engaged subscribers are in your lists, as well as how engaged people are across your most commonly emailed domains.

Active vs. Inactive Subscribers

In the Engagement section of Insights, you can also view your active and inactive subscribers. 

To see the exact number of active and inactive subscribers, hover your mouse cursor over the chart.

Email domains

Below the engagement charts, you can see the delivery, bounce and open rates for the top 10 email domains you are sending to, for example, gmail.com, yahoo.com, and hotmail.com.

Your engagement metrics determine how statistics are calculated for all subscribers who were sent an email during the selected time period.