Best Times to Turn on Journeys

How do you know when is the best time to turn on that automated email journey? In most cases, you’ll want to turn it on as soon as it’s ready. We get excited about that part too! There are some cases where you’ll want to pay special attention to when you turn on that journey.

Let’s start with the trigger being used:

	Send to ongoing contacts only First, connect your CRM list to the email list used in your Journey. After the list has populated with existing contacts, turn on the journey. Send to existing & ongoing contacts Turn on the journey first. After the journey is on, connect the CRM list. For more information, see how to create an automation from existing contacts.
	Depends on the Segment Filters Think about the filters on your segment and who you want to receive this journey. Usually you have your filters set up in a way that you’d like to have the journey on as soon as it’s ready to go. Send to existing subscribers If you’d like to know how you can use segments to send emails to existing subscribers, check out how to trigger journeys using existing email lists.
	Depends on the Segment Filters Think about the filters on your segment and who you want to receive this journey. Also keep in mind what stage subscribers will exit the segment. Usually you have your filters set up in a way that you’d like to have the journey on as soon as it’s ready to go.
	Turn on Early Make sure your date journey is turned on before the date comes. Date-triggered journeys start at midnight on the date used to trigger it. Best practice: have the journey on 2 days before the earliest date
	Turn on Early Turn on the journey before the earliest date (ideally 2 days early). Nice thing about anniversary triggers is that they will be sent to the subscriber the following years if you missed your chance to turn on the journey early.

 

Turning off a journey has its tricks too. Learn more about how subscribers move through a journey that's been turned off.

Just looking to make a journey? Hop on back to the automated journey basics.

• Related Articles

• Journey Triggers

  When you create an email journey, you start by choosing a "trigger" that determines how and when the emails will send. The trigger could be based on subscriber activity, like an online purchase, or it could be associated with someone's birthday. When ...

• Send an Email Automation to People Who Submit a Form or Make a Purchase

  We know we want to send emails to people who submit a form or complete a purchase, but how? Behold! Your guide to setting up a form/order automated journey. In this guide, "orders" will be treated as form submissions. To do this, you will utilize the ...

• Create an Automated Email Journey

  An email journey is a series of automated emails that gets triggered when a user on your website performs an action like sign up for your mailing list. Moz reports that automated emails generate over 75% of revenue and can account for 21% of email ...

• Triggering Automated Journeys Using Existing Email Lists

  When you create a new journey, your triggered automations will only send to new subscribers who join the list through your CRM by default. If you would like to share your new journey with contacts already on an Email List, then you have two options: ...

• Troubleshooting an Email Journey Not Sending

  If your email journey is not sending, there may be a couple of settings that you need to check. Below is a checklist of common reasons why your journey does not send, as well as suggestions on how to correct them. To view your Email Journeys and ...